7 Books for B2B UX Design

Some resources from Alan Natale’s talk on Designing for B2B and a link to watch his full presentation.

As a UX designer, Alan explained, it’s useful to think of yourself as a lawyer for the end user. You are uniquely positioned in an organization to advocate for users at every turn. Being an effective user experience designer in any context requires emotional intelligence, tact, and patience, in addition to the skills of actually designing. Alan reminded us that there are many different paths to becoming a great UX designer, none of them inherently better. Throughout the presentation, Alan referenced books that he felt were essential reading for UX designers working in B2B because they covered everything from design patterns to office politics.

Let’s dive in!

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