What are dynamic websites and the benefits for your business?

Here’s more about what dynamic websites are, their features and how they can benefit your business and your users.

A dynamic website is a website that shows different content each time a user views it. The content displayed may change according to a variety of factors, for example, the time of day, location and viewer preferences or demographic, as well as any language settings.

Dynamic websites are more customisable and update in real time to adjust to each browser’s needs.

Static websites are websites where the content stays the same for each and every visitor, every time they view it. Unless the developer makes any changes to the page’s code, the content will never change. Static websites are often called ‘brochure websites’ because, just like a printed brochure, the content remains fixed, no matter who looks at it.

If you wanted a simple website, very quickly, you may choose to have a static website. Static websites don’t need complex software and require only basic coding that can be replicated for each page.

A website can be dynamic in several ways and really elevate your content to be more engaging for visitors. Here’s how.

Scaling according to screen size

Buttons, layout and text will all be scaled according to the size of the browser’s device screen, making the site easy and pleasant to view and navigate on phones and tablets.

Displaying in the browser’s country’s language

If you have international browsers, your website can be displayed in the appropriate language.

Showing content according to browsers’ previous viewing

A dynamic website can display content based on a user’s previous visit — particularly useful for ecommerce websites.

Integrating social media or other content

Page plugins can display content from your social media platforms on your site, giving Google more content to index you by.

Dynamic visuals

Slideshows of images, video and animation that change on every view / refresh.

Using elements of dynamic web design, businesses can personalise content for users because Google uses the dynamic elements to drive personalised results.

Google makes use of a user’s location, their search and website history, the device they use, search ads, time of day, and other Google products they use, such as YouTube, Calendar and Maps to personalise returns in the searches they make. This personalisation benefits your business and your brand and enables you to reach your target audience and customer more effectively.

The more customisable viewing you can provide to browsers, the greater chance you have of engagement since browsers are always looking for the online experience they can connect to.

Dynamic websites use a content management system (CMS), so they are easy to maintain and update with new content and images. No knowledge of coding is required, and you can constantly react to your audience’s needs, improving on usability and user experience.

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