Why video content has more engagement than static content?

This is an era where brands and businesses are moving towards the latest techniques to penetrate in the market.

One of the latest techniques that are moving businesses forward is video content.

There has been a great explosion of videos on the website as well as social media that is greatly catching the attention of viewers more than any static content.

With the passage of years, the growth of video content is swelling and brands are seeing an avid growth through video content on social media like Facebook, YouTube, Instagram, Snapchat and Twitter. Branded video content has obtained increased views on YouTube. When it comes to Twitter, people retweet a video 6 times more than any static content.

Video content appears as the most effective elements in the aspect of digital marketing strategy. Humans find videos more interesting, engaging and informative. This is why they remember the facts and information that are present in videos.

Videos are great for good storytelling and advertising about brands or services.

Today companies are increasing their conversion and exposure through video marketing strategies in forms of video blogs, webinars, tutorials, ads, customer testimonials, live streams, product videos, and live videos. Thus, it is great to opt the video production to penetrate in the target audience.

The savvy marketers mentioned that videos stay for long. Even the CEO of Facebook, Mark Zuckerberg says that video is the most significant part of our future. Check out some of the video trends here:

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